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II. Environment Misinformation Video clips to your YouTube & the worldwide Names Advertisements to them

Avaaz located advertisements off a great number of earth’s really more popular and you will leading household brands and you may ecological businesses and you can NGOs powered by the fresh new weather misinformation clips we analysed for it report.

II. Weather Misinformation Video for the YouTube & the worldwide Labels Ads to them

To possess Avaaz’s study into and therefore brands had advertisements on weather misinformation video, all of our search party focused from inside the on top ten very viewed misinformation movies on the “around the world home heating” key phrase, in addition to most useful 5 extremely seen misinformation movies on “environment transform” and you can “weather control” search terms correspondingly. Our intent was not accomplish a comprehensive examination however, to get an introduction to and therefore adverts had a tendency to show up on the latest really popular movies needed by the YouTube. 21

In total, Avaaz been able to pick 108 labels running advertising on these climate misinformation videos. One out of four of the ads shown were off environmentally friendly or ethical labels as well as social entities, such Greenpeace Around the globe, WWF, Ecosia, Save the children, the new German Indoor Ministry, and you will Eureciclo. Avaaz together with learned that twelve.5% of your own ads with the monetized videos were off house labels. In just 2 days out of lookup and you may ten viewings per clips into the six countries, particular names eg Aeromexico, Uber, Samsung, Decathlon, L’Oreal and Harley Davidson appeared more five times, often more ten minutes.

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